The audio and video industry of China
has seen rapid development since implementation of the
reform and open-up policy and has become a revitalized force
in the cultural industry of China. China currently has 294
audio and video publishing entities, 300 reproduction
entities, 1800 wholesale entities and 100 thousand retail
entities, and a full-fledged industrial system has been
established covering the production, publishing,
reproduction, import/export, wholesale, retail and renting
of audio and video products. The country published 9526
types 137 million cassettes/records/disks of recorded audio
products and 11445 types 144 million cassettes/records/disks
of video products in 2001. Our annual sales revenue of audio
and video products is YMB6 billion, and the industry
directly employs 300 thousand people. Production and sales
of audio and video products is on the rise every year in
recent years and the order of the market has been
significantly streamlined.
1. Administration
Authorities and Laws and Regulations
Based on
the Administration Regulations on Audiovisual Products
promulgated by the State Council, China practices a license
system for the publishing, production, import, wholesale,
retail and renting of audio and video products. The Ministry
of Culture and cultural administration departments of local
governments are in charge of the wholesale, retail, renting,
public playing and import of audio and video products, and
the Press and Publication Agency and press and publication
administration departments of local governments are in
charge of the administration of the publication, production
and reproduction of audio and video products.
China has promulgated a series of laws and
regulations to protect the legal rights and interests of
authors and to foster the healthy development of the audio
and video industry. The Civil Code of 1986 stipulates that
citizens and legal persons are entitled to authorship
rights. The Copyright Act of the Peoples Republic of
China came into force in June 1991 and was revised in
October 2001. The State Council promulgated new Provisions
for Implementation of the Copyright Act of the Peoples
Republic of China in August 2002.
China has
joined the Berne Convention for the Protection of Literary
and Artistic Works, World Copyright Convention, and
Convention for the Protection of Producers of Phonograms
Against Unauthorized Duplication of Their Phonograms in
1992. China has established relationship to date with over
100 countries for mutual protection of copyrights.
The Standing Committee of the National
Peoples Congress (NPC) issued the Decision on the
Punishment of Crimes Infringing Copyrights in July 1994. NPC
revised the Penal Code in 1997 and added the crime of
copyright infringement, which is subject to up to a
seven-year sentence. The State Council promulgated
Regulations for the Administration of Audio and Video
Products in August 1994 and revised it in December 2001, and
this is the specialized law and regulation for
administration of the audio and video industry. The State
Council promulgated Customs Protection Regulations of the
Peoples Republic of China for Intellectual Property
Rights in July 1995.
Based on the above law
and regulations, China has promulgated a series of
departmental rules and regulations, including: Measures for
the Administration on the Wholesale, Retail and Renting of
Audio and Video Products, Measures for the Administration on
the Importing of Audio and Video Products, and Measures for
the Administration on Chinese-foreign Cooperative
Distribution Enterprises of Audio and Video Products.
2. Fights Against Piracy and Protection of
Intellectual Property Copyrights
Administration, public security and judicial
organs authorities at different levels have carried out
large-scale concentrated actions to fight against piracy
every year since 1989. Over 140 million articles of illegal
audio and video products have been confiscated (over 90% of
them are piracy products) in the concentrated actions
carried out from 1994 to 1999. Fighting against piracy audio
and video products has become an important mission of
cultural market administration departments of the government
of China since 1996. China has closed all the 5000+ illegal
laser disk projection venues by 1996. Measures were taken
since 1997 to encourage reporting of illegal disc production
lines in a campaign to uncover illegal disc production
lines. Totally 137 such lines imported from abroad have been
seized since then. The government stopped the development of
the public projection business of audio-visual products from
2000 and will ban all public audio-visual projection in
2006. From 1999 to 2001, 277 distribution hubs dealing in
illegal audio-visual products had been banned or closed
down. China has held four major publicity campaigns
publicizing laws and regulations on the audio-visual market
from 1999, significantly enhancing the public awareness of
intellectual property rights and their willingness to
restrain from pirated products. The concept of Piracy
dealings is a breach of the law and the use of pirated
products is detrimental is taking root in the minds of
more and more people.
With the sustained
social and economic development in China and the rapid
improvement of peoples living standards,
administration of the audio and video market is enhancing.
The audio and video market is seeing positive changes and is
more and more regulated.
3. Open-up of Market
and International Exchanges
As a commitment of
China on accession to the WTO, China permits cooperation
between foreign service-providers and Chinese enterprises or
other economic organizations for the establishment of audio
and video product distribution enterprises on the territory
of China. The Ministry of Culture and the Ministry of
Foreign Trade and Economic Cooperation promulgated the
Measures for the Administration on Chinese-foreign
Cooperative Distribution Enterprises of Audio and Video
Products on December 10, 2001, and specifies the
prerequisites, procedures, documents to be submitted,
examination and approval departments and time limits, etc.,
for the establishment of Chinese-foreign cooperative
distribution enterprises of audio and video products. The
Ministry of Culture approved the establishment of Sony Music
(PRC) Co Ltd in Shanghai by Sony Music Co Ltd with two
Chinese companies for the wholesale of audio and video
products. This is the first China-foreign cooperative
distribution enterprise of audio and video products approved
by China since its accession to the WTO.
China
has rich cultural resources and the government encourages
the export of national audio and video products. At the same
time, it also encourages the absorption of excellent
cultures of all countries in the world. China imports over
1000 types of audio and video products every year in recent
years. The Regulations for the Administration on
Audio-visual Products and the Measures for the
Administration on the Importing of Audio and Video Products
stipulate that audio and video products to be imported must
be submitted to the Ministry of Culture for examination in
contents, and the Ministry of Culture shall decide to
approve or reject an application within 30 days after
receiving the application. Audio and video products entering
China are prohibited to carry the following contents:
contents that violate the fundamental principles established
by the Constitution; contents that jeopardize the
unification, sovereignty and territorial integrity of the
country; contents that divulge state secrets, jeopardize
national security or are detrimental to the honor and
interests of the state; contents that instigate ethnic
hatred, ethnic discrimination, damage ethnic solidarity, or
encroach upon ethnic customs and habits; contents that
publicize cult, feudalism and superstitions; contents that
disrupt social orders and damage social stability; contents
that spread pornography, gambling, violence or instigate
crimes; contents that insult or defame others, or injure
legal rights and interests of others; contents that
jeopardize public morality or elegant national cultural
traditions.
It is a challenge for the whole
world to fight against piracy, especially against organized
piracy crimes, and international cooperation should be
enhanced. China is carrying out the development strategy of
revitalizing the nation through science and education. China
has already joined the WTO. Fight against copyright
infringements and piracy is the requirement of China its own
to safeguard the healthy development of its cultural
industry in the first place. It is also an international
obligation the China should fulfill. The Chinese government
is willing to fully cooperate with countries in the world
and international organizations to step up the fight against
piracy and the protection of intellectual property rights.
Profile of the Audio and Video Market of China
2004-06-09 15:52